On a daily basis, employees want to simplify their interactions with their company's information systems. Technology is evolving to promote human-machine communication through everyday language by dispensing with preformatted forms, imposed screens or other outdated user interfaces. According to Workfront Survey 2015, 52% of us connect to business applications outside of business hours. This figure demonstrates the porosity of the border between private and professional life. As the difference between our public and private identities fades away, we expect enterprise technology solutions to be as simple and fast as personal applications.
Companies are now at the forefront of the players who will benefit. Even though it is estimated that 25% of jobs will be negatively impacted by artificial intelligence (AI), the benefits for entrepreneurs remain greater. AI will continue to automate and streamline tasks and increase efficiency and productivity in the workplace. Qualified personnel freed from time-consuming tasks can devote themselves to their core business objectives, thus improving the company's performance or the service provided to end customers.
According to one study, the productivity of companies using AI could increase by 40% by 2035. Production is optimized thanks to machine learning, which allows robots to carry out calculations of any kind in real time to adjust the speed, increase the machine occupancy rate, support an operator on the production line and manage inventory.
By integrating AI into customer relationship management (CRM), service or product sales companies benefit from improved business and financial performance. Future versions of CRM such as Salesforce will enable sales people, marketing and digital managers or managers to meet and exceed their goals. Keith Block, a Salesforce executive believes, "AI should profoundly affect the CRM market by offering employees unprecedented productivity, and by giving organizations the ability to deliver better experiences to their customers. For companies adopting these technologies, it is therefore essential to create new programs to develop the skills of their workforce so that they are ready for the innovations of tomorrow.”
The research firm IDC even plans to increase business revenues of more than $1 trillion by 2021 through the use of AI in these programs. Employees will be more productive, convert prospects more effectively into customers and increase their loyalty with greater efficiency. Shorter sales cycles and increased business revenue would result in more than 800,000 additional jobs, according to IDC.
One of the most well-known facets of AI today is chatbots. These “conversational” robots are already present in many websites. Some of their functions are guiding the customer in his navigation and search for information or products and converting customers to leads. Available 24/7 and 365 days a week, chatbots are able to provide a tailor-made response to a series of requests from several customers, leading to a quicker response time and a more satisfied customer.
The phenomenon of turnover and employee burnout have become two major issues for companies. Faced with increased stress or workloads, employees simply underperform. In this context, AI generates an ideal response.
Voice assistants embedded in solutions such as Microsoft's Cortana, Apple's Siri and Google Assistant position themselves as true personal assistants of the employee. These bots facilitate, speed up and automate many tasks. AI-backed software solutions allow employees to perform and streamline their processes better. They can help them find the right content, translate text, find information of all kinds, write emails faster and launch different operations simultaneously. All these actions relieve the employee of time-consuming tasks, improve efficiency and promote positive feelings at work.
During the past few years, AI has aimed to improve collaboration and workflows in companies significantly, and it has succeeded. Tools that have AI components often improve data exchanges and co-workers’ relationships, make everyone's work smarter and sharper with less risk and more immersiveness, allowing better communication within the company and a higher level of productivity for organizations.